How to Write Cold Emails That Get Replies
The formula for cold emails that get 10%+ reply rates. Learn personalization techniques, subject line strategies, and follow-up sequences.
Research the prospect first
Check their LinkedIn, company blog, recent press mentions. Find one specific thing you can reference that shows you did your homework.
Lead with their problem, not your product
Open with an observation about their situation. "I noticed you posted about struggling with X" beats "We help companies with Y" every time.
Keep it under 100 words
Short emails get more replies. One problem, one insight, one CTA. No feature lists, no "I'd love to hop on a quick call."
Follow up 3-4 times
Most replies come on follow-up 2 or 3. Each follow-up should add new value (case study, relevant article, new insight) — not just "bumping this."
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Try it nowFrequently Asked Questions
What makes a good cold email subject line?
Short (3-5 words), specific, lowercase. Reference their company or a shared connection. Avoid generic subjects like "Quick question" or "Partnership opportunity".
How do I avoid spam filters?
Warm up your email domain for 2 weeks before sending. Avoid spam trigger words, HTML-heavy templates, and too many links. Plain text performs best.